Private policy & Cookies

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Velv´s privacy policy

This privacy policy applies when VELV AB supplies the service as defined in the Terms of Use and the VELV mobile application.

We are responsible for the processing of your Personal Data (as defined below) for the purpose and the means of processing that we consider necessary in order to provide you with our offerings. With” Personal Data”, we mean information that is directly or indirectly referable to a natural living person, e.g. full name, but also possibly location data or IP addresses.

This privacy policy (the “Privacy Policy”) informs you about how we treat Personal Data that we process about you. If you do not agree to any part of this Privacy Policy, then we cannot provide the Services to you and you should stop access the Service, deactivate your VELV account and remove the application from Your device.

You have the right to refuse your Personal Data being used for direct marketing and you may at any time recall your prior consent by contacting VELV or by terminating your VELV subscription.

Processed data

In order to deliver, develop and maintain the Service, starting from when you subscribe to the Service and continuously over time as long as the subscription remains, we collect and use
Personal Data from you including:

  • Full name;
  • E-mail address;
  • Company name; and
  • IP-address

Please note that we are unable to provide the Service unless you provide the above stated Personal Data.

When you use the Service, certain information will be collected automatically, including: information about your use of the Service

  • your IP address;
  • your network and computer performance;
  • your browser type; and
  • preferred language
  • your operating system

We collect information through technology like cookies, pixels and local storage (e.g. on your browser or device). For information about how we use system technologies and analytic tools and how you can prevent the use of cookies, please see our Cookie Policy.

Collection and use of personal data

User Account:

we collect and use the following Personal Data from you when you use the Services: (i) full name; (ii) e-mail address; (iii) profile picture.

Technical Data:

when you use the Service, certain information will be collected automatically by us, including; (i) information about your use of the Platform and the Services; (ii) technical data, which may include the URL you are accessing the Site from, your device token and network performance); (iii) geo-location information such as GPS from mobile device (with your permission) as well as Wi-Fi and IP-addresses; and device information such as what device you are using the Service on, operating system, device settings, unique device identifiers and crash data.

Information about Other People:

via our Website, Applications, and Social Media Network Services you can submit personal information about other people. For example, you may submit the name and e-mail address to any individual you would like to refer the VELV’s Services directly to. The personal information that may be collected about other people include the recipient’s name and e-mail address.

Information from partners or other third parties:

VELV may receive information from partners or others that we could use to make our own information better or more useful. This might be aggregated level information about which IP addresses go with which postal codes or more specific information about how well an online marketing or email campaign performed.

Why we process personal data

We gather and process your Personal Data in order to provide you with the best services and user experience, as well as to develop, improve and customize the Service and its functionalities, and to meet the required safety requirements and other statutory requirements. We may use your Personal Data for (i) solving your problems and responding to your requests, problems and concerns; (ii) sending you in-product communications via bot or other in-product messaging tools; (iii) sending you e-mail messages for service and administrative purposes.

We further process your Personal Data to provide better and more personalized offers and services. Personal Data can for example be treated, coexist, segmented and analysed in order to, through targeted marketing actions by us or our partners, provide information, offers or recommendations of goods and services, which are customized according to user preferences, behaviours, needs or lifestyle.

We will keep you up to date on the latest improvements and features of the Service by sending you our newsletter. If you do not want receive any such targeted marketing actions from us, you can opt out by unsubscribing from the newsletter.

Data processor and third parties

We use third party service providers for providing customer support and improved features of our Application and the Service. Some of our partners and suppliers send and/or store data outside the EU/EEA. As a consequence, your Personal Data may be transferred to, or stored in, a country outside the EU/EEA. However, it is always VELV, as the data collector, that is responsible for your Personal Data.

We strive to, at our best efforts, achieve and uphold an adequate level of integrity for your Personal Data as required by law. At our best efforts, we employ the EU model contractual clauses for the transfer of personal data to third countries. For more information about these clauses, please visit Model Contracts for the transfer of personal data to third countries.

For the above stated purposes in section 3, we may transfer, share and disclose your Personal Data to our partners, suppliers and other third parties within and outside the EU/EEA where you may have less legal rights in relation to your personal data.

You understand and agree that the privacy policy of third parties will govern all use of information provided to third parties in accordance with this Privacy Policy.

Personal data may be disclosed if it is necessary in order to comply with applicable legal requirements or requirements from authorities, to preserve our legal interests or to detect, prevent, or pay attention to fraud and other security or technical issues.

By accepting this Privacy Policy, you agree to that your Personal Data may be transferred to, shared with, processed and stored by VELV’s partners, suppliers and any other third parties with business operations within and outside the EU/EEA as outlined in this Privacy Policy.

Changes to the privacy policy

If we make changes to this Privacy Policy, we will notify you by publication to If the changes are material, we will provide you with additional, prominent notice as appropriate under the circumstances and, where required under applicable law, ask for your consent.

Protection of personal data

We maintain administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. To provide you with an increased level of security online, access to your personal information on certain of our websites may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.

Children´s information

VELV is not directed to children under 12 years of age. If You are at least 12, but are still a minor (this depends on where you live), You must have your parent or legal guardian's permission to use the Service. Please have him or her read this Agreement with you. If you learn that a minor child has provided us with Personal Data without your consent, please contact us.


If any provision of this Privacy Policy is found to be held invalid by a court competent jurisdiction, that provision only will be limited to the minimum extent necessary and the remaining provisions will remain in full force and effect.

Limitation of liability

VELV is not liable for unauthorized access, or loss, of user data caused for example by system errors or hackers.


VELV is responsible for ensuring that your Personal Data is treated in accordance with applicable legislation. Once per calendar year, you are entitled to, by a signed application, obtain a free of cost transcript of the Personal Data we hold about you. We will at your request or by our own initiative correct information found to be incorrect or misleading.

VELV has the right to assign and transfer its rights and obligations, in part or in full, under this Privacy Policy. Furthermore, VELV has the right to subcontract the performances of our duties.

If the ownership of VELV’s business changes, VELV may transfer your information, subscription and user account to another legal entity so that they can continue to provide you with the Services. This new legal entity that will hold your information, subscription and user account will still have to honor the commitments VELV and you have made in this Privacy Policy.

These Terms were written in English. To the extent any translated version of these Terms conflicts with the English version, the English version shall prevail.

Governing law and dispute resolution

This Privacy Policy shall be governed by and construed in accordance with Swedish laws, without regard to its conflict of law rules and excluding the UN Convention of International Sale of Goods. Any dispute, controversy or claim arising out of or in connection with this Privacy Policy or your use of the Service, or the breach, termination or invalidity thereof, shall be finally settled by Swedish courts of general jurisdiction, unless otherwise provided by mandatory law.

Contact information

If you have any questions, complaints or comments about the Services you may contact us at:

Cookies and Internet advertising

We and our Service Providers use cookies and other technologies (such as web signals) for various purposes. For example, cookies and other technologies are used to make it easy to access our services by remembering when you return, to provide and analyze our services, to find out more about our users and their likely interests, and to deliver and tailor marketing and advertising. We want to inform you about how we use these techniques. This message therefore describes the different types of techniques we use, what they do and what opportunities you have to choose how they are used.

What are cookies?

Cookies are small data files that are usually stored on your device as you browse and use websites and online services. They are widely used to make websites work, or work more efficiently, as well as to provide information reporting and facilitate personalization of services or advertising.

Why do VELV use cookies?

We and our Service Providers may use the following types of cookies:

Required cookies:
These cookies are absolutely necessary for us to provide our website or online service. For example, we or our Service Providers may use these cookies to verify and identify our users as they use our websites and applications so that we can deliver our service to them. They also help us enforce our User Terms, prevent fraud, and maintain the security of our service.

Cookies for performance and functionality:
These cookies are not necessary, but they help us to customize and enhance your VELV experience online. For example, they contribute to remembering your preferences so that you do not have to enter information that you have already entered (for example when you registered as a user). These cookies are also used to collect information (such as popular pages, conversion rate, training patterns, clickthrough rates and other information) about our visitors’ use of the VELV service, so that we can improve and personalize our website and service and conduct market research. If you delete this type of cookie, the functionality of the service will be limited.

Advertisement Cookies:
These cookies use information about your visits to this and other websites, such as which pages you visit, your use of our service or your response to advertisements and emails, to provide ads that are more relevant to you. These types of ads are called “interest-based ads”.

How does VELV use web signals and other technologies?

Web signals (also called transparent GIFs or pixel tags) are often used in conjunction with cookies. We and our Service Providers may use them for purposes similar to cookies, for example, to understand and improve the use of our service, to improve website performance, to monitor visitor traffic and activity on our site, and to understand interactions with our marketing (including email, post and online ads on third party websites). Since web signals are often used in conjunction with cookies, denial of cookies can often impair the effectiveness of web signals.