We are responsible for the processing of your Personal Data (as defined below) for the purpose
and the means of processing that we consider necessary in order to provide you with our
offerings. With” Personal Data”, we mean information that is directly or indirectly referable to a
natural living person, e.g. full name, but also possibly location data or IP addresses.
the Services to you and you should stop access the Service, deactivate your VELV account and
remove the application from Your device.
You have the right to refuse your Personal Data being used for direct marketing and you may at
any time recall your prior consent by contacting VELV or by terminating your VELV subscription.
In order to deliver, develop and maintain the Service, starting from when you subscribe to the
Service and continuously over time as long as the subscription remains, we collect and use
Personal Data from you including:
- Full name;
- E-mail address;
- Company name; and
Please note that we are unable to provide the Service unless you provide the above stated
When you use the Service, certain information will be collected automatically, including:
information about your use of the Service
- your IP address;
- your network and computer performance;
- your browser type; and
- preferred language
- your operating system
We collect information through technology like cookies, pixels and local storage (e.g. on your
browser or device). For information about how we use system technologies and analytic tools
Collection and use of personal data
we collect and use the following Personal Data from you when you use the
Services: (i) full name; (ii) e-mail address; (iii) profile picture.
when you use the Service, certain information will be collected automatically by
us, including; (i) information about your use of the Platform and the Services; (ii) technical data,
which may include the URL you are accessing the Site from, your device token and network
performance); (iii) geo-location information such as GPS from mobile device (with your
permission) as well as Wi-Fi and IP-addresses; and device information such as what device you
are using the Service on, operating system, device settings, unique device identifiers and crash
Information about Other People:
via our Website, Applications, and Social Media Network
Services you can submit personal information about other people. For example, you may submit
the name and e-mail address to any individual you would like to refer the VELV’s Services
directly to. The personal information that may be collected about other people include the
recipient’s name and e-mail address.
Information from partners or other third parties:
VELV may receive information from partners
or others that we could use to make our own information better or more useful. This might be
aggregated level information about which IP addresses go with which postal codes or more
specific information about how well an online marketing or email campaign performed.
Why we process personal data
We gather and process your Personal Data in order to provide you with the best services and
user experience, as well as to develop, improve and customize the Service and its
functionalities, and to meet the required safety requirements and other statutory requirements.
We may use your Personal Data for (i) solving your problems and responding to your requests,
problems and concerns; (ii) sending you in-product communications via bot or other in-product
messaging tools; (iii) sending you e-mail messages for service and administrative purposes.
We further process your Personal Data to provide better and more personalized offers and
services. Personal Data can for example be treated, coexist, segmented and analysed in order
to, through targeted marketing actions by us or our partners, provide information, offers or
recommendations of goods and services, which are customized according to user preferences,
behaviours, needs or lifestyle.
We will keep you up to date on the latest improvements and features of the Service by sending
you our newsletter. If you do not want receive any such targeted marketing actions from us, you
can opt out by unsubscribing from the newsletter.
Data processor and third parties
We use third party service providers for providing customer support and improved features of
our Application and the Service. Some of our partners and suppliers send and/or store data
outside the EU/EEA. As a consequence, your Personal Data may be transferred to, or stored in,
a country outside the EU/EEA. However, it is always VELV, as the data collector, that is
responsible for your Personal Data.
We strive to, at our best efforts, achieve and uphold an adequate level of integrity for your
Personal Data as required by law. At our best efforts, we employ the EU model contractual
clauses for the transfer of personal data to third countries. For more information about these
clauses, please visit Model Contracts for the transfer of personal data to third countries.
For the above stated purposes in section 3, we may transfer, share and disclose your Personal
Data to our partners, suppliers and other third parties within and outside the EU/EEA where you
may have less legal rights in relation to your personal data.
Personal data may be disclosed if it is necessary in order to comply with applicable legal
requirements or requirements from authorities, to preserve our legal interests or to detect,
prevent, or pay attention to fraud and other security or technical issues.
shared with, processed and stored by VELV’s partners, suppliers and any other third parties with
www.velvmusic.com. If the changes are material, we will provide you with additional, prominent
notice as appropriate under the circumstances and, where required under applicable law, ask for
Protection of personal data
We maintain administrative, technical and physical safeguards in an effort to protect against
unauthorized access, use, modification and disclosure of personal information in our custody
and control. To provide you with an increased level of security online, access to your personal
information on certain of our websites may be protected with a password you select. We strongly
recommend that you do not disclose your password to anyone. We will never ask you for your
password in any unsolicited communication.
VELV is not directed to children under 12 years of age. If You are at least 12, but are still a minor
(this depends on where you live), You must have your parent or legal guardian's permission to
use the Service. Please have him or her read this Agreement with you.
If you learn that a minor child has provided us with Personal Data without your consent, please
that provision only will be limited to the minimum extent necessary and the remaining provisions
will remain in full force and effect.
Limitation of liability
VELV is not liable for unauthorized access, or loss, of user data caused for example by system
errors or hackers.
VELV is responsible for ensuring that your Personal Data is treated in accordance with
applicable legislation. Once per calendar year, you are entitled to, by a signed application, obtain
a free of cost transcript of the Personal Data we hold about you. We will at your request or by
our own initiative correct information found to be incorrect or misleading.
VELV has the right to assign and transfer its rights and obligations, in part or in full, under this
If the ownership of VELV’s business changes, VELV may transfer your information, subscription
and user account to another legal entity so that they can continue to provide you with the
Services. This new legal entity that will hold your information, subscription and user account will
These Terms were written in English. To the extent any translated version of these Terms
conflicts with the English version, the English version shall prevail.
Governing law and dispute resolution
without regard to its conflict of law rules and excluding the UN Convention of International Sale
of Goods. Any dispute, controversy or claim arising out of or in connection with this Privacy
Policy or your use of the Service, or the breach, termination or invalidity thereof, shall be finally
settled by Swedish courts of general jurisdiction, unless otherwise provided by mandatory law.
If you have any questions, complaints or comments about the Services you may contact us at:
Cookies and Internet advertising
various purposes. For example, cookies and other technologies are used to make it easy to
access our services by remembering when you return, to provide and analyze our services, to
find out more about our users and their likely interests, and to deliver and tailor marketing and
advertising. We want to inform you about how we use these techniques. This message therefore
describes the different types of techniques we use, what they do and what opportunities you
have to choose how they are used.
What are cookies?
Cookies are small data files that are usually stored on your device as you browse and use
websites and online services. They are widely used to make websites work, or work more
efficiently, as well as to provide information reporting and facilitate personalization of services or
We and our Service Providers may use the following types of cookies:
These cookies are absolutely necessary for us to provide our website or
online service. For example, we or our Service Providers may use these cookies to verify and
identify our users as they use our websites and applications so that we can deliver our service to
them. They also help us enforce our User Terms, prevent fraud, and maintain the security of our
Cookies for performance and functionality:
These cookies are not necessary, but they help us to
customize and enhance your VELV experience online. For example, they contribute to
remembering your preferences so that you do not have to enter information that you have
already entered (for example when you registered as a user). These cookies are also used to
collect information (such as popular pages, conversion rate, training patterns, clickthrough rates
and other information) about our visitors’ use of the VELV service, so that we can improve and
personalize our website and service and conduct market research. If you delete this type of
cookie, the functionality of the service will be limited.
These cookies use information about your visits to this and other
websites, such as which pages you visit, your use of our service or your response to
advertisements and emails, to provide ads that are more relevant to you. These types of ads are
called “interest-based ads”.
How does VELV use web signals and other technologies?
Web signals (also called transparent GIFs or pixel tags) are often used in conjunction with
cookies. We and our Service Providers may use them for purposes similar to cookies, for
example, to understand and improve the use of our service, to improve website performance, to
monitor visitor traffic and activity on our site, and to understand interactions with our marketing
(including email, post and online ads on third party websites). Since web signals are often used
in conjunction with cookies, denial of cookies can often impair the effectiveness of web signals.